Welcome to another edition of Wacky Wednesday Wisdom, our ongoing effort to help direct sellers and other entrepreneurs get through the week. Today we are sharing some insightful blogs on the topic of marketing. This is not Super Bowl marketing, but the type of marketing for all of us work at home types.
If you are a beginner in direct sales, these are great sources of information for you. If you are an experienced leader, these may be pieces you can point your team members towards to help them. If you are struggling, these may give you the “AHA” moment to recover what you seem to have forgotten.
102 Questions. Naomi Dunford gives us a list of 101 +1 Marketing Questions. The list can be overwhelming, but only if you let it. Pick the ones that hit your intuitive button, answer them, and then come back for the rest later. If you are afraid of losing the list, print it off and pin it to your wall. These questions are too important to not answer. By the way, you will learn much about yourself along the way.
Carve Your Niche. Most direct sellers don’t think about their niche—the core group of people and needs that view as a necessary supplier. Michel Fortin has some great insights on shifting your focus so that you dominate your niche. Your life is much easier when you see yourself as an expert or specialist or THE person to contact.
WOMM. We don’t often think of word-of-mouth marketing in direct sales, but it’s really a natural avenue. Hakki Ozmorali , co-founder of the Turkish DSA, recently started writing a blog and has some things to say about WOMM and Network Marketing.
The Truth. Do you try to tell the truth or tell just what you think you need to tell? It’s a tough question. Brett Duncan gives us an interesting insight on Lying to My Wife. FYI, we want to offer our congratulations to Brett Duncan, who has recently joined Mannatech as Senior Director of Global Online Solutions. We’ll be seeing more of him online.
The Obvious Secret. John Jantsch of Duct Tape Marketing tells us the obvious: Do What Works. Duh. You should read the details.
Please share your thoughts. We’d love to hear about your experiences and ideas as you read these insightful articles.
{ 2 comments… read them below or add one }
Thanks for adding me to the list. That’s some pretty great company.
Neil and Dana – thanks for the link love, and the congrats.
I really enjoyed Michael Fortin’s Carve Your Niche post. It’s one of those things that sounds really good and makes perfect sense when you read it, but when it comes time to actually live by the creed, it’s tough. It’s tough to reject potential markets, but that’s what niche-carvers do. And that’s why they succeed.
bd
@bdunc1