By Mary McLoughlin.

I remember the moment it all changed; the moment I discovered the real secret to being a consistent recruiter. I didn’t know it was the moment at the time, but as I look back it definitely was.

I was sitting in the audience at my company’s national conference watching people cross the stage for our top performance awards. I had been with my company just about one year and had done fairly well, promoting to leadership and developing a team, but I was NOT on the stage as a top performer. I turned to my upline and friend, Sally, and said, “I WILL be up on that stage next year for top performance in recruiting.” Now we had a bit of a friendly competition going on between us, so, her response was that she would be there, too!  And we were!

These are the things that changed in that one moment:

  1. I set a goal with a deadline.
  2. I engaged a buddy who would challenge me and keep me accountable.
  3. I really, really wanted to make the goal.

Setting a goal with a deadline made it easy to put together a plan. I knew how many people to recruit and when they had to join in order to achieve my Award. I paid attention all year long to make sure I was on track. I hustled when I got behind and celebrated when I hit my timeline. I knew what I had to do.

Sally and I took on the challenge together. We set about learning all we could about recruiting. We tried new things and evaluated their success together. We had fun learning and our sense of competition keep us motivated. We celebrated each other’s success AND the other’s success motivated us to step it up. Neither of us wanted to be left behind! We made it fun and held each other accountable.

The day I started my business I knew that I wanted to be a leader. Earning the top performance Award was the next step on my leadership journey and it mattered to me. Earning it in recruiting had the added benefit of increasing my success as a leader while I was changing lives and increasing my influence. It put me where I wanted to go, with the other leaders in the company. I was willing to do what it took because it mattered enough.

Standing on stage receiving my award was a great moment, but the best part was not the shiny ring I received. I had learned to recruit consistently. My team stayed strong and so will yours once you master the most important skill in direct sales, recruiting consistently. It all begins with a decision!

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