Step 1: Who is really your targeted customer?
You will want to sit down and really think about your targeted customer and their needs:
You will want to sit down and really think about your targeted customer and their needs:
- What is a pain point for your targeted customer?
- How is your product/service going to solve that customer’s problem?
Step 2: Take Action
Once you determine what they are looking for:
1) Figure out what social media & other channels your target customer responds best to (Facebook, Instagram, Pinterest, YouTube, email, etc) and start building your content strategy there.
1) Figure out what social media & other channels your target customer responds best to (Facebook, Instagram, Pinterest, YouTube, email, etc) and start building your content strategy there.
2) Create high-value social media posts (or videos, email tips, etc) that shows your target customer how your product helps to relieve those pain points
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