How many times have you heard from your team members, “I don’t have any recruit leads? I have no one who wants to join our team.” As a leader, you know that “recruit leads are everywhere,” especially at parties. You know that every guest is a recruit lead until all possibilities about joining your business are explored with her.
If every guest at a party is a valuable warm lead, how do you encourage your team members to offer them all the opportunities that your business provides?
There was a time in my career when I was that team member who thought I had no recruit leads. I was almost at that end-of-career stage when my leader gave me a simple suggestion. Within 48 hours after the party, I needed to call every guest to find out their interest level in joining the business. I set a goal to do this. This was the break-through idea for recruiting for me.
Guests that I judged as having no interest ended up joining. Others, who I thought were interested, weren’t. I learned a valuable lesson: when I judged, I was more likely to be wrong than right. If I had not committed to talking to every guest, I would have missed some great team members.
Here are four steps you can use to train your team to make the calls:
1. Introduce yourself
“Hi Lori, this is Janet with ________. We met at Sue’s party last night. Is this a good time to talk?”
2. Tell the purpose of call
“Thank you so much for coming to the party. (Pay compliment) I can tell you like to have fun and I enjoyed having you there. Can you tell me what you liked the most about the party?”
3. Share the benefits of starting a business
“That’s why I wanted to touch base with you today. I think you’d be great doing that I do. Our business has so many benefits and I’d really like to share some information with you.”
4. Set the date (make it soon)
“It will only take about 20-30 minutes for me to share the benefits. I have some time tomorrow. Would 11 or 12 work better for you? Is there a coffee shop close to you where we could meet?
Take the suggestion that I did. Within 48 hours after the party, I needed to call every guest to find out their interest level in joining the business. Then, ENJOY your journey to the Top!
