How do you decide to prioritize your time and activities? Do items that produce income rate higher than ones that don’t? How do you encourage your team to spend more time on activities that will give them the highest return on their investment? You and your team do want to make money in your businesses, unless you admit it’s a hobby. (And I am quite certain very few do!) Teaching your team to spend the majority of their business time on Income Producing Activities (IPA) is what will create the highest return on their investment. (ROI) Go ahead, start at the beginning; teach IPA and ROI at new consultant training. Use these words as part of your everyday language. Soon everyone will be thinking about how they spend their time in terms of how it impacts their paychecks.