By Neil Phillips.

I sometimes wonder what some direct sellers are thinking as they make their Facebook posts.  Just imagine what you would say if you got reactions like this:

  • I saw your post about half price kits. Do I have to do anything?
  • Glad I saw your post on Facebook today. I was looking for [INSERT PRODUCT NAME] and saw your post right between the politician asking for my support and the ad for underwear.
  • Do you know where I can get some [COMPETITOR’S PRODUCT]? They don’t hound their customers.
  • Do I know you?
  • I bought some _______________ from someone in your company a few months ago and it made me break out.
  • That stuff I bought from you a couple of months ago doesn’t work right. Can I get a refund?
  • If I join now, can I pick someone else to work with?
  • I have a shower coming up and was looking for some cheap __________ .

If statements like these give you nightmares, then you need to change your approach.  Here are some ideas:

  1. Listen, read for details, ask questions, and comment with empathy.
  2. Start a group for your customers if you haven’t. Post about more than kits and sales.  Let them know the features, benefits, product usage, lifestyle tips, etc.
  3. Join groups that will help you learn more about your job. Follow their rules, ask questions, and pay attention to the posters that you enjoy.

I will admit that I’ve sometimes done really, really bad posts.  I’ve posted, read the result, and then tried to delete it before anyone see what I’ve done. I try to learn from the reactions.  Imagine being part of a healthy community that enjoys your product and looks forward to your posts.  What do you have to change to get there?

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