When we work from a to-do list, we often come up with the urgent things that must be done right away.  I have observed many clients who have made a list and then prioritized the list only to find they had lots of little things to accomplish, many of which did not lead to building their business.

Here is a sample from “Bonnie”:

  • Write an outline for the meeting.
  • Call Liz about meeting the assignment.
  • Make copies for the meeting.
  • Finish power points
  • Call Becky about door prize drawing
  • Order dinner for kids
  • Pick up David’s hockey uniform
  • Get the dress at dry cleaners

These are all things that must be done.  However, too often this is what each day looks like:  a list of things to do.  Some people even fancy it up by renaming it an “accomplishment list.”

My suggestion is not to eliminate lists but to schedule a week or more in advance to include the essential activities that may get pushed aside by the urgent, deadline-driven activities.

I looked at Bonnie’s planner and didn’t see time scheduled to do customer care calls, recruiting appointments, follow up calls, or even planning time.  Looking at her “to do” list, it became apparent that planning was not one of her priorities.

If you want to be more productive, consider planning time for the essential parts of your business.  Set aside time to make follow up calls, recruiting interviews, and a weekly time to plan. You will find you are more proactive in your business.

What are you doing to take your focus to the next level of effectiveness?

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