“Treat your business like a business and it will make you money. Treat your business like a hobby and it will cost you money.”
How do you create order and routine in your business? Do you follow a system or rely on your talent to ‘wing it’? While trusting your talent and instinct may appear to be the easiest way to run your business, others will be challenged to duplicate your method of success.
A business plan for a strong direct sales business includes duplication. In order for others to create the same success you have they must know what you do and how you do it. Creating and sharing systems is the key to strong duplication.
System: A set of detailed methods, procedures and routines created to carry out a specific activity, perform a duty, or solve a problem. Businessdictionary.com
Detailed Methods
The first step in creating systems is to document your methods. How do you accomplish success? What specifically do you do when you make a follow up call, coach a host or conduct a recruiting interview? Begin with a leader’s notebook, creating a section for each part of your business and write down exactly what you do to accomplish success in that area. Include the language or scripts you use, the systems that help you track and the resources you rely on. Keep adding to the pages as you adapt your methods.
Procedures
As you document your methods, you will see series of actions emerge that you take to complete success in an area. For instance, after an event you may organize your leads, prioritize and then follow up. You may first email, then call, then send mail. If you do this every time with your event follow up, it’s a procedure.
Routines
How often and the order that you complete these procedures is a routine. Do you schedule this on your calendar? How often, what day of the week, what week of the month, what hours of the day? Be sure to add this information as you write up your procedures.
Detailed Methods + Procedures + Routines = Systems Systems = Duplication
Systems free you from uncertainty about how to train others for success. They are easily understood, implemented and duplicated. Go ahead, share your favorite systems below. Let’s all benefit from duplicating each other’s success!
This is the third in a five part series of leading your team to treat their business like a business.
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