By Dana Phillips.

Parties vary in size. Would you rather hold a $400 party or an $800 party? After working with dozens of companies, we have found some common reasons for low party sales.

If you are a team leader, corporate sales leader, or a trainer, your focus on increasing productivity, party average, and retention need to consider these five reasons.

  1. Little or no planning for the party. This is the number one reason separating the low party average from the high party average. Believe in party planning, train it, and coach to it to increase party sales.
  2. Low attendance. Simply citing the fact that attendance to home parties is at an all-time low is not enough. Work with your people to intentionally increase their attendance. There is a direct correlation between attendance and sales.
  3. Lack of personal invitation. In this age of e-vites, texts, and emails, personal invitation has been minimized. Ask any direct seller. Personal invites = More in attendance.
  4. No new faces. If a hostess invites the same group that your consultant saw last month, your team member will have sales, but the sales will likely be lower the longer the party chain is homogenous. New faces are new buyers, and a party plan business thrives on new customers.
  5. Poor Selling Skills. No matter what the product, your sellers need to translate features into benefits. Putting out the products and catalogs will not create a consistent high party average.

Work with other leaders to find the best practices. Believe that no matter what market you are in, your people can create and keep having high party sales.

Want to learn more to build better parties?

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